SATIS FACTORY -

Phillips Model (Return On Training Investment - ROI)

Dr. Jack Phillips (PhD) is an author, consulter, board member and strategic partner of KnowledgeAdvisors. Over time the need to measure the dollar value impact of training has emerged and Dr. Jack Phillips added a fifth level to the Kirkpatrick Model.

	Phillips evaluation provides organizations below results;
	Impact of training on job
	Value of training to organization
	Guide to maximum business results
	Improve return on training investment
	Effective follow up of critical programs (sales, leadership, customer service, information technology)

The end result is not only a Level 5 ROI but also measurements on the Kirkpatrick 4 Levels as well. This yields a balanced scorecard approach to the measurement exercise.


KIRKPATRICK MODEL	PHILLIPS MODEL